A German Blu-ray production studio has finally shown off a BD-Live application that we can all get excited about – VOD through your Profile 2.0 Blu-ray player.
Created by Enteractive, and recently previewed at the Media-Tech fair in Frankfurt, the new 'Videoactive' Blu-ray discs enable users to rent movie content straight from their Blu-ray machine.
The way it works is actually quite simple. Enteractive's BD-Live capable discs synch your BD player up with a rental service on the web via the disc's Java software and your players Java-enabled operating system.
Once done, you can access movie content as you would normally on your Blu-ray player. Enteractive hopes that the new discs show of the true potential of Blu-ray.
Just like watching a DVD
"Register, preselect your favorite movies and create your play list on your PC, laptop or iPhone. Insert your BD-Live VoD-enabled disc in your Blu-ray player. Establish a broadband connection, login and enjoy your movies with the remote control. Just like watching a DVD."
Enteractive is officially launching its Videoactive discs in September at IFA, so we will hopefully have more information about this very interesting service nearer the time.