Google Chromecast Ultra vs. Roku Streaming Stick vs. Amazon Fire TV Stick

Which ultra-portable streaming device reigns supreme?

Gone are the days when streaming was something only a fringe group of cord-cutters did. Now, not only are there dozens of services out there designed specifically for streaming, but there are a handful of pint-sized devices to help you achieve that goal.

Of course, streaming sticks aren’t anything new by now – the upcoming Chromecast Ultra will be the third generation of Chromecast, while this year’s Roku Streaming Stick and the all-new Amazon Fire TV Stick are both second-gen devices.

But, putting aside their newness, which of these streaming sticks is the best? We put them head-to-head to find out.


Interestingly enough, a lot has changed between streaming devices over the past two years or so in the design department. Instead of simple USB-looking sticks that simply slot into the HDMI port on your TV, we have a few different shapes to look at.

Chromecast: Since last year, for example, the Chromecast has looked more like a hockey puck than a thumb drive. The circular device has an HDMI cable protruding out from it, and instead of jutting straight out of the HDMI port, the device kinda just hangs from its cable next to your TV. 

It’s a classy little design, and one Google doesn’t plan on upending with the Chromecast Ultra. The only real change is that instead of a big ol’ Chrome logo on the front, there’s a simple and small Google logo, which is appearing on all of Google’s hardware. Size-wise, the device is 2.29 inches (58.20mm) across, and a pretty small 0.53-inches (13.70mm) thick. The one bit of bad news? None of the Chromecast devices come with a remote.

Roku Streaming Stick: Roku, on the other hand, has stuck with the USB drive look, although it’s much larger than most USB drives, coming in at 5.5-inches (139.7mm) long, 1.6-inches (40.7mm) wide, and 0.8-inches (20.32mm) thick. Unlike the Chromecast, however, the Roku Streaming Stick comes with a remote, which looks pretty simple, and has a d-pad, play/pause, and a few buttons for quickly accessing certain streaming services, like Netflix and Sling TV. We’ll talk a little more about the functionality of that remote later on.

Amazon Fire TV: Last but not least is the Amazon Fire TV Stick, which is a similar size to the Streaming Stick, coming in at 1.5 x 5.9 x 0.7-inches (38.4 x 150.7 x 16.7mm). The Fire TV Stick also has a remote, however it has quite a few less buttons and looks a lot sleeker than the Streaming Stick’s remote.


But wait, why exactly do you want a remote anyways? Let’s spend a minute on what those remotes can do. Chromecast: First, let’s talk about the Chromecast – which, as mentioned, doesn’t have a remote, but that’s because it doesn’t need one. Unlike the other two, Chromecast uses your smartphone or computer to stream content, and as such your phone or computer is the remote. It’s kind of a cool concept, and while it cuts down on functionality, it makes the whole process alot easier. 

Roku and Amazon both have different ideas. If you’re someone who prefers using a remote, then the Streaming Stick or Fire TV Stick may be a better option.

As mentioned, the Amazon Fire TV Stick’s remote is quite a bit simpler than the Streaming Stick’s, however the Streaming Stick offers a few more quick access buttons – for example, it has a button for Netflix, Sling TV, Amazon, and Google Play.

Roku's Remote

 The Amazon Fire TV Stick’s remote opts for a simpler button selection, only offering playback controls, a navigation controller, a voice button, and user interface controls (home, back, menu). On top of that, if you’re willing to shell out an extra $50, you can get a dedicated gaming controller for the Fire TV Stick, which may be a little more comfortable if you intend to play a lot of games on your device.

It’s also important to note that you can control any of these devices through your smartphone via a dedicated app if you so choose.


Roku Streaming Stick: The Roku Streaming Stick is known for its app selection – with access to a more than a hefty 1,000 apps, or channels as Roku calls them, you shouldn’t ever find yourself wishing you had access to more content.

Chromecast: Still, there is something to be said for the Chromecast’s approach – if you use Google Chrome on your computer, you can stream content from literally any website. That’s because you can mirror a Chrome tab, so even if the service you’re streaming with doesn’t officially have support for Google Casting, you’ll still be able to enjoy that service’s content on the big screen. The same goes for mirroring the display of an Android phone. 

It’s also important to note that Google is continuing to form partnerships with content providers, so if your favorite service doesn’t support Google Cast yet, there’s a strong possibility it will in the near future. Unfortunately, however, if you are banking on Cast support there’s one major service that you won’t find it – Amazon Prime Instant Video. 

Amazon Fire TV Stick: Of course, if you’re sticking to major services like Netflix and Hulu, you won’t have any issues – all three of these devices offer plenty of support for the big streaming players. If, however, you’re more into fringe services like VUDU, which is owned by Walmart, you may prefer the Roku Streaming Stick.

While it’s nice that so many services are starting to support Google Cast and the Fire TV Stick, the real winner in the apps department is the Roku Streaming Stick.

Roku's home screen


Chromecast: Let’s get the Chromecast out of the way first: Because of how it works, the Chromecast doesn’t have an interface beyond the smartphone app and a tiny button that lives in Google Chrome. If you’re the type of person that doesn’t want to mess around with a messy UI, then the Chromecast is for you.

Roku Streaming Stick: That said, if you’re against messy interfaces, then the Roku Streaming Stick is a close second –  the device offers an extremely easy to use UI. The grid layout is reminiscent of Netflix, offering a grid look with a list of menu items along the left hand side. It’s really a very simple and clean look.

Amazon Fire TV Stick: Unfortunately, while Amazon has been getting better at refining the interface of its TV offerings, it’s not there just yet. The interface, while not terrible, can get a little confusing at times, putting the Fire TV Stick in third place when it comes to the UI.


If you’re a gamer, you’ll probably want to steer clear of a streaming stick to satisfy your gaming needs, but that doesn’t mean that casual gamers can’t enjoy a game every now and then in between watch seasons of Game of Thrones

As mentioned before, however, if you are looking to get into some slightly more intense gaming, the Fire TV Stick might be the best choice for you, thanks to the fact that you can get a game controller specifically for the Fire TV Stick. No, it’s not going to offer an experience anything like what you’ll experience with a PlayStation 4, but there are plenty of great games available.

Neither the Roku Streaming Stick nor the Chromecast really have anything to offer in the games department. If gaming is your thing and you want to do it on your streaming stick, then the Fire TV Stick is really your only option.


Chromecast: When it comes to hard specs, the Google Chromecast looks to be the real winner, despite the fact that we don’t even know what some of the device’s specs are yet. That’s because the device, in the end, is going to offer you the best experience. It supports 4K content and HDR, which means that if you have a TV that also supports 4K and HDR, you’re going to have a great viewing experience. Of course, 4K content isn’t low-bandwidth, so to compensate for the fact that some people won’t be able to stream 4K content. The Chromecast Ultra also has support for an Ethernet port, so you can plug the device straight into your internet router.

Roku Streaming Stick and Amazon Fire TV Stick: The second place spot really is a toss-up between the Streaming Stick and the Amazon Fire TV Stick – while the Streaming Stick has a little more RAM, the Fire TV Stick offers voice control, which is an important thing to keep in mind. In the end, we think the voice control support puts the Fire TV stick a little over the edge -- while RAM is somewhat important, if a device is capable of streaming what you need and when you need it, it really doesn’t matter how much RAM it has. 

In case it wasn’t already clear, all three of these devices will require a HDMI port.

If you don’t own a 4K TV and don’t intend on buying one anytime soon, perhaps the playing field is a little more level – but when it comes to hard specs, the Chromecast is the clear winner here.


Of course, specs don’t really matter all that much if the device you’re looking at is way more expensive than its competitors. Interestingly enough, while the Chromecast is a little pricier than its competition, it’s not overly so. The new Chromecast Ultra is $69 (£69, AU$99), which puts it a little above the Roku Streaming Stick, which runs at $49 (£49, about AU$62) and the Amazon Fire TV Stick, which will set you back $40 (£35, AU$39).

We still think the Chromecast is worth the extra cash if you have a 4K TV, but if not, the Roku Streaming Stick is worth the $10 extra over the Fire TV stick, especially given the amount of content available to the device. In this case, it really seems to be true that you get what you pay for. 

Which one should you buy?

All three of these streaming sticks are pretty darn great, especially for the price they come at. Because the Chromecast Ultra offers 4K, we think it comes out on top, but thanks to the Roku’s giant content library, that’s a close second.