Sony has unveiled the Reader PRS-T2, its latest touchscreen ereader that boasts two months of reading time.
That's if you keep the Wi-Fi off, but it still manages an acceptable 1.5 months with it on from a two-hour charge.
The fact that we've gone with Harry Potter and battery life as two stand-out features should give you an idea of how revolutionary the Reader PRS-T2 is.
The touchscreen is an E-Ink affair so it's kind to the eyes, and the Reader PRS-T2 comes with 2GB of internal memory and the option to expand that using the Micro SD slot.
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As with all of Sony's ereaders, you can download books from the Sony Reader Store as well as sending documents and the like to the gadget using Evernote.
There's pinch-to-zoom, web look-up and the ability to highlight passages if you want to come back to them later.
If you're reading something particularly cerebral and want to brag about it, the PRS-T2 comes with social networking integration for Twitter and Facebook (although there's really no need to let everyone know when you're reading 50 Shades of Grey).
The Sony Reader PRS-T2 is up for pre-order from August 17 in an array of colours (red, white and matt black) with a stylus to boot. Sony hasn't given a delivery date or exact price yet, so stay tuned for that.
But if all that wasn't enough for you, Sony's collaboration with Pottermore means that you get a free e-copy of Harry Potter and the Philosopher's Stone when you pick the reader up (as if you haven't already read it 73 times).