The strange yet strangely compelling YotaPhone will actually go on sale in some countries in December.
Although the UK, US and Australia are not first in line for the dual-screen phone, the device is rolling out to more countries in early 2014 and we're confident that the UK, at least, will be among them.
For now, if you want to try the device, which comes with a screen on the back as well as a screen on the front, you'll have to pick one up in Russia, Austria, France, Spain or Germany.
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The Android-running YotaPhone comes with a standard 4.3-inch 720p LCD screen on the front and another 4.3-inch e-ink screen on the back - the idea being that it's perfect for ebook reading.
The other major benefit of an e-ink screen is that it can display images and information even if the phone runs out of battery - we can think of a few times having a saved map that we could still see when our phones died could have saved our bacon.
The YotaPhone also prides itself on its touchy-feely emotional approach - kooky messages like "Smile for the camera" come up on the second screen when you're taking a picture, for example. It's not clear if these can be disabled or not.
And this is just the beginning, the company's head honchos say: "This is YotaPhone 1.0. Expect other big and new things to follow."
If the first YotaPhone takes your fancy, pricing has been announced as €499 across Europe - likely to be around £420 in the UK, and $680 and AU$750 if it makes it round the world.
- Want more craziness from your phone? How about one that's also a full-fledged compact camera.