Modern Warfare 2 twice as popular as GTA IV

Best opening day of all time for a videogame

Not content with hammering pre-sale records, Modern Warfare 2 has broken all sales records to achieve the best opening day sales for a game ever – selling 1.2 million copies in just 24 hours.

Backed by an extensive advertising campaign and the sort of word of mouth that only Apple can aspire to, Activision have produced a sure-fire hit in Modern Warfare 2, a game that is selling copies as fast as blockbuster movies sell tickets.

Price war

Back in April 2008, GTA IV set a new record of one-day sales bringing in – according to MCV – 609,000 sales. Modern Warfare 2 in the same time frame sold 1.2 million.

While the amount of money the launch has brought in hasn't been revealed, when GTA IV sold 926,000 units in its first five days on sale it took in around £40 million in the UK. Worldwide, this figure was more like $500 million.

One of the big reasons the game has sold so well has been put down to a supermarket price war. With the likes of Sainsbury's selling the title at a cut-price £26 (RRP is £59.99) many gamers have picked up a bit of a bargain.

Via MCV

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Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, T3.com and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.