Not content with hammering pre-sale records, Modern Warfare 2 has broken all sales records to achieve the best opening day sales for a game ever – selling 1.2 million copies in just 24 hours.
Backed by an extensive advertising campaign and the sort of word of mouth that only Apple can aspire to, Activision have produced a sure-fire hit in Modern Warfare 2, a game that is selling copies as fast as blockbuster movies sell tickets.
Back in April 2008,
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While the amount of money the launch has brought in hasn't been revealed, when GTA IV sold 926,000 units in its first five days on sale it took in around £40 million in the UK. Worldwide, this figure was more like $500 million.
One of the big reasons the game has sold so well has been put down to a supermarket price war. With the likes of Sainsbury's selling the title at a cut-price £26 (RRP is £59.99) many gamers have picked up a bit of a bargain.