Why the HD format war doesn't exist

Handbags at the O.K. Corral

Despite claims this morning that HD DVD players are far outselling their Blu-ray rivals, both HD formats are selling so poorly that the term 'format war' is a complete exaggeration. That's according to analysts at Understanding & Solutions .

The analysts say that only around 25,000 HD DVD players have been sold so far this year in Europe. That pales in comparison to the 405,000 Blu-ray players that have been sold - if you include the PlayStation 3 in the mix.

But in terms of standalone units, the HD DVD Group says that its players make up 74 per cent of the market. And so that means that only around 8,000 standalone Blu-ray players can have been sold in total since January.

No wonder the two camps have been reluctant to release official sales figures.

There is no HD format war

So when it comes down to it, 8,000 standalone Blu-ray players against 25,000 HD DVD players can hardly be called a war or a battle. It's more like handbags at dawn, with the rest of us too busy watching DVDs to take any notice at all.


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James (Twitter, ) oversees the reviews we publish on the site and also edits the TV, AV, Gaming, Car Tech and Gadgets channels. He's been in the field for 13 years, and travels all over the world to attend tech shows, product launches and cult gatherings. James' opinions have been inflicted on audiences of BBC TV, Radio 5 Live, The Guardian, local radio and various magazines and he's a grizzled veteran of most tech shows but will never again to return to CeBIT (no means no).