Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
iPhone 16 Pro: latest news, rumors and everything we know so far
By Axel Metz published
Updated Here's everything we've heard so far about Apple's rumored iPhone 16 Pro device, from its release date to its features.
New report hints at the new iPads set to be unveiled by Apple on May 7
By David Nield published
Bloomberg's Mark Gurman gives us a full rundown of the hardware that's being unveiled on Tuesday.
Siri forgot how to tell the time on the HomePod – and that shows how much it needs an AI upgrade
By Roland Moore-Colyer published
Siri’s HomePod-based time-telling woes are a clear sign it needs an AI upgrade.
Tim Cook explains why Apple’s generative AI could be the best on smartphones – and he might have a point
By Alex Blake published
Tim Cook believes Apple’s upcoming artificial intelligence has an ‘advantage’ that its AI rivals can’t match.
A key Apple Watch health feature just got a landmark stamp of approval
By David Nield published
Regulators in the US say the atrial fibrillation history feature can be used to assess other devices.
Samsung pokes fun at Apple following reports of faulty iPhone alarms
By Axel Metz published
Samsung has taken to social media to poke fun at Apple for an alarm issue affecting some iPhone users.
I love my iPad – but these 5 upgrades would make me drop it for the new one
By Lance Ulanoff published
Apple is gearing up to unveil a new collection of iPads at its Let Loose event and I have some requests.
The best iPad deals in May 2024
By James Pickard last updated
These are all of the best iPad deals that are available now so you can pay the lowest price for one of Apple's premium tablets.
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