A logo defines your business in the eyes of your customers, and potential customers, so having a striking and recognizable image to front your brand makes good business sense.
It's not just that you need it online when you build a website, but also on the business stationary that you print as well as on any real world store graphics if required.
So whether you're just running and ecommerce website or have your own bricks and mortar store, you'll want a logo that's eye-catching.
The best advise is to hire a professional graphic designer to do the work, as they are trained to have an excellent understanding of how graphics can be used to the greatest effect.
However, many people these days are happy to try most things for themselves, and to be honest there are some great tools out there to enable you to make simple but effective logos for every use.
Many of these tools can be used for free, but come with a price if you want to download a high-quality version for business use. Alternatively, there are graphic design software packages you can use yourself if you want to design everything from scratch rather than use a template.
Here then are what we think are the best picks in designing your own logo online.
- Want your company or services to be added to this buyer’s guide? Please email your request to email@example.com with the URL of the buying guide in the subject line.
Best logo designers - at a glance
- Adobe Illustrator
- Looka Logo Maker
- Logo Design Studio Pro
- Shopify Hatchful
- Squarespace Logo Creator
The best logo designer for professionals
The very best logo design software money can buy is easily Adobe Illustrator. This is the software most professionals use, and with it you can create truly unique and impressive logos, and other marketing material. It comes with a huge amount of features to help you create your logo. This does mean the software can be overwhelming at first, and for beginners and smaller businesses, this may be overkill. However, if you (or an employee) have digital art and design experience, then Adobe Illustrator will be an essential tool. It's expensive, but with an Adobe Creative Cloud subscription you can pay monthly and get the very latest features as they are released.
The best logo designer for beginners
If you're a complete beginner and don't have the time to learn how to use complex software for designing a logo, then Looka Logo Maker(previously known as Logojoy) is a great choice for you. It's a web based service that can auto generate logos - all you need to do is input your company's name, as well as provide information on what sort of company it is, as well as picking a few color choices. Looka Logo Maker will do the rest and will automatically generate a variety of logos. Although they are quite simplistic, they look good, and you can customise them further. You can use the logos Looka Logo Maker creates for you, or simply use it as inspiration to create your own logo using another service. You need to subscribe to see the logos and to use them in marketing materials.
A logo designer that strikes a good balance
Logo Design Studio Pro has been used by companies to make their logos for 17 years, and that expertise has led to a nicely-designed package that is easy to use, but offers enough tools to allow more experienced users to further customise their logos. It only takes a few minutes to create a good looking logo using Logo Design Studio Pro's collection of graphics and fonts. It offers over 500 different objects to add to your logo, and 120 unique fonts, and with a bit of time and care, you can make an eye-catching logo that suits your business.
A great logo designer for mobile devices
You don't need an expensive image editing application and powerful PC to design your own logos, as Hatchful proves. It's a free service that makes it incredibly easy to design your own logos, and there's also versions for your Android smartphone or iPhone. It's incredibly easy to design your logo, just choose what sort of industry your business is in, your company's name and slogan and choose from what sort of artwork you're after. Hatchful then creates several potential logos for you, and you can then edit them using the app or through your web browser, then download them. Best of all, the service is completely free.
The best basic logo creator
Operating system: Windows, macOS | Features: Auto generated logos, easy web interface, free option
If you want a really simple, easy and quick tool for coming up with a logo for your business, then Squarespace Logo Creator is a good choice. Squarespace is better known as a company that provides web hosting and website creation tools, which are well known for their simple-to-use interfaces. Its logo creation tool is similar, and you can make a good looking logo for your company in a matter of seconds. You can tweak your logo using the web-based editor, though it's a bit limited in what it can do. You can download your logo in a low res form for free (and it's watermarked), or you can buy a high-res non-watermarked version for $10 (or it's free if you're already a Squarespace customer). If you've built your company's website with Squarespace, then its logo creation tool is definitely worth using.