Smartphone brand HONOR made waves during year's IFA in Berlin. Fresh from the successful launch of their latest foldable devices, HONOR is on a mission to redefine the boundaries of technology while preserving art and pushing for a culture of sustainability. Their talk, streamed during IFA was a highlight, featuring esteemed speakers such as Anne-Marie Tomchack, a former Vogue editor, Bram van Diepen, Design Director at Burberry Menswear, Giles Deacon Couture Designer at Giles Deacon Group, and Lola Ogunaike, Time Brand Editor. The brand also chaired a “Fusion of Tech and Art” panel discussion with other speakers, including Jasmin Gong, Klaus Siebenhaar, and HONOR's CMO, Guo Rui, as well as artists including Xiao Hui Wang and Yunuene.
The newly launched HONOR V Purse is also an important thing to take note of —a device that's not just changing the way we use smartphones but also reshaping our perception of them as they start the transition from an accessory that fits in your purse to the accessory.
HONOR’s artistic ambitions
In a move that marries technology and art, HONOR has teamed up with select artists, including the talented Xiao Hui Wang and Yunuene at their annual HONOR Talents Global Design Awards. This partnership is not just about innovation but also about nurturing young artistic talent, as HONOR takes another step forward in its dedication to social and cultural responsibility. The HONOR Talents Global Design Awards represents HONOR’s commitment to empowering young talent —— fostering an inclusive space where technology, art, innovation, and self-expression meet.This program has, over the last 3 years running, received submissions from more than 165 universities across the world.
The canvas for this year’s collaboration? None other than the Always On Display (AOD), a feature integral to modern smartphones, but one that will take special stage on the HONOR V Purse. These visionary artists are set to transform this digital canvas into a vibrant platform for their creativity, and HONOR's flagship devices will showcase their artwork, making every glance at your smartphone akin to a mini art exhibition.
Xiao Hui Wang ‘s Breath of Flowers AOD, for one, “expresses the contrasting relationship between yin and yang, blooming and astringent, noisy and quiet, openness and introspection of traditional Chinese culture.”
Yunuene’s, as another example, “turns the uniformity of algae fields into an exploration of uneven textures and seamless transitions.” See how they both complement the design of the Honor V Purse.
Art and technology have always shared an intricate relationship. One needs only look at the popularity of themes, cases, and stickers in the mobile market to see that customers see their mobile phones as yet another tool to express themselves. HONOR is embracing this synergy wholeheartedly and going even further. The AOD is a perfect canvas for artists like the aforementioned Xiao Hui Wang and Yunuene who will also serve as HONOR Talents Global Design Awards Judges. Their art will adorn the screens of HONOR's foldable phones, but the HONOR V Purse will definitely be one to look out for as the brand places the AOD front and center on that product, the perfect fusion of fashion and functionality.
HONOR's decision to collaborate with artists is more than just a creative endeavor, more than a mere partnership. It’s a very clear statement of intent and yet another testament to the company's solid commitment to social responsibility. By investing in young artists and spotlighting emerging talent, HONOR is fostering the growth of the artistic community and providing them with a platform to showcase their work to a global audience.
Through initiatives like this artistic partnership, HONOR continues to make a positive impact on the world, one innovation at a time. So, the next time you glance at your HONOR smartphone's Always On Display, remember it’s not just a screen – it’s a product of passion.
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