Wix or WordPress? Google SEO expert weighs in on website builder battle

SEO
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In response to a tweet about testing the effectiveness of website builder (opens in new tab) providers, Google's senior webmaster and trend analyst, John Mueller suggested that in his experience the technical aspect of SEO (opens in new tab) (search engine optimization) isn’t as important as the content.

Mueller’s insights were in response to a tweet by Rob May, a digital marketing expert who wanted to test the effectiveness of Wix (opens in new tab) against WordPress (opens in new tab) when it comes to SEO.

“The more small business sites I see, the fewer I see with technical SEO issues, and the more the issues lie with the content,” Mueller tweeted.

Content is king

May, like many, seems to be grappling at straws when it comes to understanding Google’s SEO algorithms. 

From the discussion between the two, it appears that Mueller seems to suggest that the choice of platform isn’t a metric when it comes to a website’s Google rank: “Test sites can be hard to use as... tests. Put the same effort in as you would with a real site.”

Even as May continued to explain his reasons behind evaluating both platforms in a head-to-head, especially when it comes to the hosting needs of small businesses (opens in new tab), Mueller continued to stress on the importance of content. 

In Mueller’s opinion, content management systems (CMS) (opens in new tab) these days have a pretty good grasp when it comes to the technical aspect of SEO. What however ends up adversely impacting a website’s ranking is the state of its content. 

Mueller suggests that “stale, duplicated across multiple sites, incorrect, low-quality” content are the real issues that website administrators and owners need to address rather than their choice of platform, in order to get on the good books of Google’s SEO algorithms. 

Via: Search Engine Journal (opens in new tab)

With almost two decades of writing and reporting on Linux, Mayank Sharma would like everyone to think he’s TechRadar Pro’s expert on the topic. Of course, he’s just as interested in other computing topics, particularly cybersecurity, cloud, containers, and coding.