Three anonymous sources who claim to have been briefed on the hardware told the New York Times that the drone would be used to take photographs and record video to feed visual data back to the company.
What’s not clear is whether a Snap drone would ever be made available to the public. By changing its name from Snapchat to Snap, the company made clear its intention to broaden its brand into camera technology rather than just social media.
In a video to investors, Snap’s CEO Evan Spiegel said “We’re at the beginning of what cameras can do.”
The release of Snap Spectacles was the company’s first foray into hardware so reports of a drone being in development is a good indication that more products are being planned. Even if it isn’t released to the public, Snap’s drone experiment could very well be re-purposed and rolled into another project in the future.
This news comes just ahead of Snap’s initial public offering this week and in its IPO prospectus (opens in new tab) Snap has said “we believe that reinventing the camera represents our greatest opportunity to improve the way that people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.”
Judging from this, it’s almost a certainty that Snap Spectacles won’t be the last product we see from Snap.