Pentax: Q sales 'disappointing'

Pentax Q
Pentax Q sales have not lived up to expectations
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Pentax has admitted that its first compact system camera, the diminutive Pentax Q, is not selling as well as it had hoped for.

Speaking at the launch of the Pentax K-01, the company's new 'designer' CSC, Jonathan Martin, General Manager for Pentax UK told TechRadar, "Though it [the Q] has been well received, we haven't seen the numbers that we would have liked to."

The Pentax Q was introduced in September last year and is the world's smallest interchangeable lens camera. It features a 12 million pixel 1/2.3 inch sensor which is far smaller in physical size than those of its rivals from Sony, Panasonic, Olympus and Samsung.

Competition

It was followed by Nikon's compact system cameras, the Nikon 1 V1 and J1 which also feature small sensors. However the J1 is doing very well at the moment (according to Nikon), becoming the number one selling compact system camera at one point.

At the time of the Q's release, reactions were mixed, while many existing Pentax users were apparently left disappointed by the lack of K-Mount compatibility, which the new K-01 offers.

When asked why he thought the Q sales had been slow, Jonathan Martin told us, "The market was quite soft on CSC through Christmas, and we still need to do a job to convince people of the benefits of the Q."

There had been rumours circulating that with the launch of the K-01 and a disappointing performance from the Q, that the smaller CSC would soon be retired, but Martin refuted that.

"We are committed to the Q going forward and will continue to develop accessories for it. We also have promotions planned with key retailers and it's an area of the business that is still changing."

Amy has been writing about cameras, photography and associated tech since 2009. Amy was once part of the photography testing team for Future Publishing working across TechRadar, Digital Camera, PhotoPlus, N Photo and Photography Week. For her photography, she has won awards and has been exhibited. She often partakes in unusual projects - including one intense year where she used a different camera every single day. Amy is currently the Features Editor at Amateur Photographer magazine, and in her increasingly little spare time works across a number of high-profile publications including Wired, Stuff, Digital Camera World, Expert Reviews, and just a little off-tangent, PetsRadar.