Vodafone has been making phones for almost ten years now and so far they've been relatively cheap alternatives featuring low-end spec - but the Vodafone Platinum 7 is here to change that.
The Platinum 7 comes with an impressive 2K 5.5-inch display equalling 534 pixels-per-inch and a premium design with a glass back and metal edges.
There's a fingerprint sensor on the back as well as a 16MP rear shooter with auto-focus and dual-tone flash while on the front an 8MP front camera is there for quick selfie shots.
A change of pace
Under the hood things seem impressive too with a mid-range Qualcomm Snapdragon 652 processor – the same chipset used in the brand new Lenovo PHAB 2 Pro.
The battery is a 3000mAh sensor, includes Quick Charge 3.0 tech, there's 32GB of storage, 128GB microSD support and to top it off it's 4G ready.
It also boasts the latest in Android 6 Marshmallow software – but from turning on our review device there seems to be a lot of Vodafone branded apps as well that may take away from the stock experience.
There's also set to be a tie-in Vodafone virtual-reality headset, which you'll be able to slot your Platinum 7 into much like a Gear VR.
But the real highlight comes in the form of the price. You can get the Platinum 7 for £300 pay as you go or £28 per a month with 1GB of UK data and 500MB roaming as well as unlimited calls and texts.
This marks the first time a UK network has attempted to make a phone with this level of spec – usually devices are focused on the budget end of the spectrum such as the Vodafone Smart Prime 7 or the EE Rook.
Expect a review of the Vodafone Platinum 7 in the coming weeks so we can tell you whether it's really worth picking up the network's best looking phone.
- Read our review of the Vodafone Smart Prime 6
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James is Managing Editor for Android Police. Previously, he was Senior Phones Editor for TechRadar, and he has covered smartphones and the mobile space for the best part of a decade bringing you news on all the big announcements from top manufacturers making mobile phones and other portable gadgets. James is often testing out and reviewing the latest and greatest mobile phones, smartwatches, tablets, virtual reality headsets, fitness trackers and more. He once fell over.