The biggest side effect of YouTube 's success is the growth in sites aping the concept. Jalipo is the latest; it has launched with two major names as partners - BBC World and Al Jazeera English. The new service is hoping to persuade punters to pay for live and on-demand content. This, says the group, will enable it to control the content it shows.
Jalipo aims for a place in the 'high-quality' content market - not the first time a YouTube competitor has sought to distance itself from the skater-boi movies and Jackass copycats that are the bread and butter of the Google-owned network.
Chief executive Alex Taylor told Reuters : "We're hoping to create a much more user friendly way to buy video content that means you can now monetise your content online while still maintaining your rights.
"This is absolutely not for user-generated content. If you were looking to put us into the marketplace, I would put us at the other end of the market to YouTube. This is rights protected, territory restricted and monetised every minute."
Viewers are set to be charged at a per-minute rate, something that we're not sure will go down too well with web-savvy consumers used to the best things in life being free.
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Dan (Twitter, Google+) is TechRadar's Former Deputy Editor and is now in charge at our sister site T3.com. Covering all things computing, internet and mobile he's a seasoned regular at major tech shows such as CES, IFA and Mobile World Congress. Dan has also been a tech expert for many outlets including BBC Radio 4, 5Live and the World Service, The Sun and ITV News.