Virgin Media has launched an 'online football app' called Sofa Stadium that is hoping to offer football fans a forum for banter while they watch Premiership football.
Although a fair percentage of the TechRadar team are disappointed that only Premiership teams are considered important enough for consideration, Virgin Media's Sofa Stadium is designed to be run on your laptop while you watch the footy.
"Freely available to anyone with an internet connection, Sofa Stadium helps fans enjoy the atmosphere of match day without obstructed views, overpriced car parking, cold weather and dodgy grub," said Virgin Media.
"With Sofa Stadium, fans can rant, rave and banter with fellow followers as the game unfolds; vote for the best player, and the worst; be heard at the click of a button by booing, cheering or singing, as if they were on the terraces," the release adds.
"Bringing together the multi-screen experience of Social TV to football, fans will be able to see what people are saying about the game on Twitter through Tweet Watch and have comments posted straight to social networks such as Facebook – all from the comfort of the couch.
"Channelling their passion, sofa supporters now have a place to vent their spleen in a social space, instead of shouting at the TV screen!"
Of course, this all ties in with the arrival of HD football on Virgin Media through Sky Sports 1 and 2. We're a little alarmed by the grey people that represent the players and fans, but the idea is sound.
The Premiership (and therefore the app) kicks off on 14 August – ie this Saturday – and is available from www.sofastadium.co.uk
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Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content. After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.