Radiohead will not repeat 'honesty box' experiment
"One-off response to a particular situation"
Radiohead will not be repeating their honesty box approach to album selling, with Tom Yorke insisting that the decision to let fans choose their own price for In Rainbows was a one-off.
As one of the most innovative bands of the past 25 years, Radiohead’s decision to adopt a new approach to selling records after leaving their label became a massive headline grabbing phenomenom.
However, the band have made little comment as to the actual end-results of this social experiment, or admitted how many people opted for ‘nothing’ as the fairest price to pay.
A pig, in a cage, on antibiotics
"I think it was a one-off response to a particular situation," Thom Yorke told the Hollywood Reporter.
"Yes. It was a one-off in terms of a story. It was one of those things where we were in the position of everyone asking us what we were going to do. I don't think it would have the same significance now anyway, if we chose to give something away again. It was a moment in time."
Given that none of the band are likely to be struggling for a pot to relieve themselves in it would probably be churlish to suggest that, if it had been a roaring financial success, Radiohead would be repeating the one-off for their next album.
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In fairness, In Rainbows sold handsomely in both the UK and US when it was finally released in more traditional form.
Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content. After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.