The Superbrands annual business survey is out and Microsoft has jumped into first place, up from last year's placing of fourth.
In third place and probably suffering a bit of a nosebleed because of the heavy ascent is BlackBerry. Rim's smartphone moniker has jumped from a lowly 42 in 2009 to a very respectable third place.
Once again tech companies are dominant in the Superbrands list, with BT, Apple and Nokia all in the top 20.
Vodafone, which was recently outed as the UK's most valuable brand, sits at 22 in the UK list.
"Once again Microsoft and Google have proved their potency by fighting it out for the top spots, while many other brands have reaffirmed their consistent performance year on year," said Chief Executive at the Centre for Brand Analysis Stephen Cheliotis about the list.
In July, the consumer version of the Superbrands list was released which also showed Microsoft nabbing the top spot.
Happy times indeed for Ballmer and co.
Go to www.superbrands.uk.com for more details and to see the full 500.
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Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.