According to a new report from marketing analytics firm Appsflyer, Google has increased its share of the app installation sector by eight fold during the last five years and the search giant is now the largest player in the app marketing space.
- Google boosts bug bounties for Play Store apps
- 5 reasons Google Play and Apple App Store are offering false security for your data
- Adware apps still common on Google Play Store
Appsflyer's report also broke down Google's ad growth by region and in Latin America the company grew by 18 percent while in Asia, it grew by eight percent during the first half of this year.
App store markets
One example of this is the 82 percent growth experienced by Apple Search Ads which promotes apps at the top of the search rankings on its app store.
Head of mobile insights at Appsflyer, Shani Rosenfelder provided further insight on the report's findings, saying:
“For most media sources, making the ranking is a one-time thing. That means maintaining growth in this hyper competitive space is very difficult, so companies must stay alert, recognise potential, and move fast to stay relevant. On a positive note, the fact that we see new companies with different types of products and qualities demonstrates that this industry has plenty of opportunities for those who can survive.”
- We've also highlighted the best ecommerce platform of 2019
Via City AM
Are you a pro? Subscribe to our newsletter
Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed!
After working with the TechRadar Pro team for the last several years, Anthony is now the security and networking editor at Tom’s Guide where he covers everything from data breaches and ransomware gangs to the best way to cover your whole home or business with Wi-Fi. When not writing, you can find him tinkering with PCs and game consoles, managing cables and upgrading his smart home.