Amid rumors of a $100 Grand Theft Auto 6, GTA 5 voice actor suggests Rockstar should keep the game's price at a level where it's 'accessible to all players' but admits 'that’s not the reality of what will happen'

Grand Theft Auto 6's Jason Duval sitting at a bar with a beer, as two men walk up behind him.
(Image credit: Rockstar Games)

  • Grand Theft Auto 5 voice actor Jay Klaitz says he wouldn't pay $100 for GTA 6
  • He suggests Rockstar keep the game at a reasonable price for all players
  • He recognizes that "that’s not the reality of what will happen" though

Grand Theft Auto 5 voice actor Jay Klaitz has offered his two cents on the Grand Theft Auto 6 price debate, suggesting Rockstar Games should keep it reasonable for the broader playerbase.

In an interview with online marketplace Eldorado, Klaitz, who played GTA 5's heist mastermind Lester Crest, was asked what he thought about a $100 GTA 6 and whether it would be a smarter move for Rockstar to set the price low and continue its investment in GTA Online.

"I think that would probably be the Lester way. I think that’d be the Lester move. Reel them in first, get them hooked," Klaitz said. "The Jay Klaitz move would probably be to keep prices at a level where the game is accessible to all players, but that’s the romantic in me. I also realize that’s not the reality of what will happen."

When asked if he himself would purchase GTA 6 for $100, or any game for that matter, Klaitz said, "No, I wouldn’t", explaining that it's difficult to find the time to play games as you get older, suggesting 100 bucks would be a waste.

"I’m chasing my two kids around. You know, I’m thrilled if even once a week I get to sit down and jam one evening, but not for an evening. I might only get an hour at a time. It’s hard as you get older, brother. It’s harder and harder to find time for this shit," the actor said.

"Screw it, I’ll download it and screw around for the 10 minutes of free time I get here and there if it’s 20 bucks, but the reality is I don’t have enough time to give a game to warrant dropping 100 bills on it."

Rumors about GTA 6 getting a $100 price tag have been circulating since the game's announcement, but analysts have suggested that a $70 price would generate more money for Rockstar.

The studio hasn't released any official pricing details yet; however, the game is predicted to hit a total revenue of $3.2 billion in its first 12 months. This would be around double what Grand Theft Auto 5 achieved in the same amount of time.

Grand Theft Auto 6 will officially launch on November 19, 2026, for PS5, Xbox Series X, and Xbox Series S.

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Demi Williams
Contributor

Demi is a freelance games journalist who helps cover gaming news at TechRadar. She's been a games writer for five years and has written for outlets such as GameSpot, NME, and GamesRadar, covering news, features, and reviews. Outside of writing, she plays a lot of RPGs and talks far too much about Star Wars on X.

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