As some of you may have heard, the new Apple iPad launched internationally this morning, and the flagship Apple store on Regent's Street was snowed under as hundreds descended to get their own Apple tablet.
We sent some intrepid photographers down to the scene to capture the madness, so check out the crazy London Apple iPad scenes:
PANDEMONIUM: The queue for the iPad on Regent's Street stretched down the street and around the corner
FIRST UP: The early iPad buyers, some of whom had been waiting for 24 hours, leave the Apple store
MEDIA: Everyone leaving was greeted by a cacophony of snaps and flashes
LEAFLETS: Paper made to look like an iPad... clever
INTERVIEWED: The early buyers are grilled about why they'd stay out for so long for an iPad
LATECOMERS: Those turning up later were forced to wait for a long time, and rumours of a sell-out meant some might not even pick up an iPad
APPLE FAN: Apple's most famous evangelist turns up at the store
LONG TIME: The queue looks set to continue until supplies run out
COLD WAIT: Hanging out overnight staring at the prospective iPads... we're surprised some didn't go mad
