Apple's senior vice president of worldwide marketing, Phil Schiller, is none too fond of Instagram anymore, saying the photo app "jumped the shark."

Instagram received a lot of heat and some users closed their accounts after its buyout by Facebook.

Schiller also closed his Instagram account, but it's not because of Facebook.

Schiller explains himself

In a published report, Schiller expanded on what he meant by Instagram jumping the shark.

"Instagram is a great app and community. That hasn't changed. But one of the things I really liked about Instagram was that it was a small community of early adopters sharing their photographs," Schiller explained.

"Now that it has grow [sic] much larger the signal to noise ratio is different. That isn't necessarily good or bad, it's just not what I originally had fun with."

Just a few short months ago, Apple gave Instagram the App of the Year award as part of its Rewind 2011 promotion in December.

My how a few months and an Android app can change things.