If you decided to buy yourself an iPhone 6S, then you'll be no stranger to Live Photos - and now you can share them with the world.
Sure, you could have sent them on a chum-by-chum basis on iMessage, or posted them to your Tumblr, but now you can finally pop them onto Facebook.
For those that aren't aware, Live Photos capture 1.5 seconds of footage before and after the snap, imbuing the image with motion and sound to provide an 'all round' look at the moment.
Well, not precisely...
You might not find you can access Live Photos on your Facebook feed right away, however, as Apple says the option 'will start with a small percentage of users globally, with broader roll out to continue in the new year.'
Anyone running iOS 9 without a 6S or 6S Plus will be able to access the Live Photo through a long press on the screen, and presumably those with the newer phones will just be able to prod harder to see your wondrous creation.
If you're not on an Apple device, you'll still see the normal snap as you do right now, without any option to get it jiggling under your finger.
But given we're expecting around a quarter of top-end smartphones in 2016 to pack the pressure-sensing tech, we could soon see this available to phones outside the Apple ecosystem - which would be lovely, right?