Updated 13 hours ago

Why the browser ballot screen will help Chrome

Gary Marshall: Is this what the EU really intended to happen?

March 2nd 2010 | Tell us what you think [ 3 comments ]

browser-ballot-screen

The browser ballot screen is appearing on PCs all over Europe

It's here: Microsoft's "browser ballot" screen, the menu that gives you the choice of a dozen different web browsers, is on PCs and giving Flock more publicity than it could ever possibly deserve.

It's fantastic news for Netscape, of course, and we're sure they'll be cracking open the champagne now that Microsoft is being publicly punished for using all its might to crush the rival browser firm. Or at least they would be if Netscape hadn't gone to the wall about a thousand years ago.

Technology years are like dog years, and the gap between Microsoft hammering Netscape into the ground and Microsoft getting punished for it is roughly the same as the gap between the discovery of the wheel and the invention of the Aston Martin DB9.

At its peak, Microsoft's browser had around 98% of the browser market; now, it's down to just over 60%. That's for all the versions of Internet Explorer combined: if you look at single browser editions, Firefox is more popular than Internet Explorer.

What we've got, then, isn't a case of locking the stable door after the horse has bolted: it's a case of locking the stable door after the horse has evolved opposable thumbs, learnt to drive cars and driven through the stable in a Challenger tank. It's far too late for Netscape and Microsoft's browser share will never recapture its near-total control of the internet.

It's not going to make much difference to the minority browsers, either. Irrespective of their strengths, Maxthon, FlashPeak Slimbrowser and Greenbrowser aren't going to suddenly get hundreds of millions of new users.

The browser likely to get the most benefit is Chrome, which is also benefiting from a hugely expensive billboard ad campaign and the odd bit of promo on the Google home page. If people choose to switch from Internet Explorer, which is more likely: that they'll go for a browser they've never heard of that's big in China, or that they'll go with Google?

In effect, the EU is punishing anti-competitive behaviour by forcing Microsoft to promote Google - the same Google that, er, it's investigating over claims of anti-competitive behaviour. That makes sense, doesn't it?

Here's a prediction. A few years from now, Chrome will have ten times the market share it has now - and amid concerns that Google is far too powerful, the EU will force it to promote another firm in its search results and in its Chrome OS. And that firm will be owned by the Devil.

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Your comments (3) Click to add a new comment

bradavon


March 2nd 2010

3. Oops 20-25%.

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bradavon


March 2nd 2010

2. p.s - Firefox already has 20-35% of market share remember and it also has "word of mouth". Chrome will definitely increase loads though, especially when Chrome OS is released.

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bradavon


March 2nd 2010

1. I'd say it's as good for Firefox as Chrome.

I cannot see Safari or Opera increasing much, not that Safari needs to per-say, it's already mopped up on the MAC (incidentally why isn't Apple forced to adopt the browser ballot screen too?)

This is great news though. When Windows, Office, the Xbox, Windows Live etc... are so good. Why is Internet Explorer still so utter rubbish? It's clunky, slow, doesn't support extensions, years behind in features and configurability and web standards.

It's truly hideous! I only ever use it when a site works better with ActiveX (often MS sites) or the odd site that works better.

Firefox, Chrome, Opera and Safari are all frankly significantly better. In that order in my opinion.

Being technical I use Firefox, there is no browser that has as much ability to configure or tweak. For newbies I install Chrome because "out of the box" it has more features, has a cleaner interface and boy it is fast.

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