You'll soon be able to watch extreme action videos shot from a first-person perspective on the same Xbox console on which you play first-person shooters.
The GoPro channel will be broken down into categories of sports, athletes and adventure, and provide the option to watch individual videos or go on a back-to-back video marathon.
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Pay up for POV
The GoPro channel will be free, but like all multimedia apps available on Xbox consoles, it will be locked behind Microsoft's Xbox Live Gold annual membership.
Microsoft has a policy of restricting multimedia apps, even subscription-based Netflix and Hulu Plus, behind its own pay wall.
That may be a problem for some extreme sports enthusiasts who are sporadic video game players and favor going outdoors to gaming.
Of course, there's no thrilling point-of-view GoPro channel on Sony's video game consoles, so extreme action junkies will just have to pony up for Xbox Live Gold for now.
- Another advantage for Microsoft in the PS4 vs Xbox One comparison.