Apple drops 4G tag from iPad name, now 'Wi-Fi + Cellular'

http://9to5mac.com/2012/05/12/apple-changes-name-of-ipad-wifi-4g-to-ipad-wifi-cellular-worldwide-following-international-criticism/?utm_source=feedburner&utm_medium=twitter&utm_campaign=Feed%3A+9To5Mac-MacAllDay+%289+to+5+Mac+-+Apple+Intelligence%29
Apple in backing down shock

Amid heavy criticism over the alleged inaccuracy of calling its new iPad a 4G device, Apple has moved to rename the tablet.

The title 'iPad Wi-Fi + 4G' has been quietly replaced by 'iPad Wi-Fi + Cellular' in many of Apple's biggest territories, following complaints that the company was misleading consumers.

The name change applies to stores in the United States, UK, Ireland, Australia, Canada, Hong Kong and New Zealand, to name by a few.

Misleading

The new iPad was the first Apple gadget to be fitted with 4G LTE-capable tech and was marketed as such - even in countries like the UK where 4G connectivity is yet to arrive.

This is where the problems began to arrive. Complaints started to flood in prompting advertising authorities in the UK and Australia to investigate whether Apple was attempting to fool consumers.

Last month, the Cupertino had assured the Advertising Standards Agency it would remove all references to 4G connectivity on its UK store.

However, it's only in the last couple of days that the change has been officially made.

Via: 9to5Mac

Chris Smith

A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.