Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Mac gaming just leveled up – Steam finally runs natively on Apple silicon
With support for Intel chips and Rosetta 2 going away, Steam for macOS is making the switch to ARM.
Could Apple’s new Workout Buddy get me running consistently again? Here’s why I’m so excited about it
Workout Buddy is the most exciting running improvement Apple’s WWDC could have given me.
Don't call it a Mac – I went hands-on with iPadOS 26, here's what you need to know
It's the upgrade iPad users have been waiting for
These free VPNs may have ties to China’s military – and they are still hidden in Apple and Google app stores
New research reveals 17 VPN apps with undisclosed Chinese ownership, and big tech may be making a profit
These are the top 5 most exciting iOS 26 features, according to iPhone fans
Apple has packed an awful lot into the iOS 26 upgrade, and these are the features you've told us you're looking forward to the most.
5 upgrades iOS 26 will bring to supercharge your music and driving
Whether you’re listening to music or using CarPlay, iOS 26 is bringing some significant improvements.
Apple reportedly targets 'spring 2026' for launch of delayed AI Siri upgrade – but is that too late?
The Siri upgrade we've all been waiting for is reportedly coming in 'spring 2026', but will Apple be even further behind its competition by then?
iPadOS 26 adds the iPhone's Journal app to iPad – and I think it makes total sense
iPadOS 26 adds the Journal app to iPad, and I don’t know why Apple didn’t bring the two together sooner.
