The Apple Watch amped up its pre-release presence this week with a prominent appearance on the cover of respected fashion magazine Vogue China.
The smartwatch also appeared in photos inside the magazine. Apparently it's a fashion statement.
Apple has been working hard to get the Apple Watch noticed in fashion circles, with appearances at Paris Fashion Week and fashion bloggers on-hand at the Watch's reveal.
This Chinese cover comes just a week after US Vogue published an interview with Apple designer Jony Ive about the company's latest gotta-have-it-gadget.
You don't need to walk the runway to read more of TechRadar's blips.
- A Spanish comedy club is using facial recognition for nefarious purposes
- Take a gander at the new Minecraft Lego sets
- Got three hours to kill? Watch every Game Boy game start screen