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Most smartwatches fall into two categories: fitness and fashion. Those that manage to straddle these categories are in the minority and the Tommy Hilfiger TH24/7 You isn’t one of them. But that’s okay. As a fashion-focused watch it’s great-looking, it uses Wear OS well and won’t let you down when you need an at-a-glance look at your busy life.
The Tommy Hilfiger branding on the chassis is subtle but you can amplify this through the screen, depending on what watch face you go for. We reckon most will want to do this, as what’s the point of buying a branded smartwatch if you aren’t going to show off the brand?
Who’s this for?
Fans of the Tommy Hilfiger brand and those who want their smartwatch to be more watch than smart will want this watch. If you are looking for something fitness focused and packed with features, look elsewhere.
Should you buy it?
If you want your wearable to be an extension of your phone and not a replacement, then the Tommy Hilfiger TH24/7 You is a great wrist warmer. You can definitely get more for the price elsewhere (unless you seek out a discounted version of this watch) but you are paying for the Tommy Hilfiger branding here.
First reviewed: July 2018
Don't think the Tommy Hilfiger is designed for you? Below we've put together some alternatives you may want to consider.
Samsung Gear Sport review
A good-looking watch that benefits from having GPS, the Samsung Gear Sport may well soon get usurped but if you are looking for a smartwatch with looks and specs appeal, then this is it.
Read our Samsung Gear Sport review
One of the most elegant smartwatches around, the original Huawei Watch blends traditional watch aesthetics with smarts. This again doesn't feature GPS and it hasn't been upgraded to Wear OS, so this may not be a watch you can use for years and years.
Read our Huawei Watch review
Emporio Armani Connected
Another branded smartwatch that looks fantastic on the wrist but doesn’t quite cut it in the specs department. If we were to compare, though, the Emporio Armani Connected just about edges the Tommy Hilfiger TH24/7 You in terms of looks and performance. Only just, though.
Read our Emporio Armani Connected review
Marc Chacksfield is the Editor In Chief, Shortlist.com at DC Thomson. He started out life as a movie writer for numerous (now defunct) magazines and soon found himself online - editing a gaggle of gadget sites, including TechRadar, Digital Camera World and Tom's Guide UK. At Shortlist you'll find him mostly writing about movies and tech, so no change there then.