ASOS hacked? Customers receive threatening notification from hackers, here’s what we know

ASOS website displayed on smartphone hidden in jeans pocket
(Image credit: Shutterstock)

  • ASOS app users received a threatening notification on Tuesday morning
  • The message states that ASOS' Snowflake instance has been compromised
  • There has so far been no confirmation from ASOS

Customers of online shopping giant ASOS have received a notification apparently suggesting the site has been hacked.

The message, written but the hackers, was sent out via a mobile app notification on Tuesday morning.

“Dear ASOS DPO and IT, we have fully compromised the Snowflake instance. Engage with us, or we will leak it”, the message reads, before linking out to a Telegram chat.

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Has ASOS been hacked?

ASOS has not released a breach notification as of the time of publication, but according to Down Detector, users began reporting issues with the ASOS app just before 10am Tuesday morning.

A notification distributed by the ASOS app with a message stating that the company's Snowflake instance has been hacked.

(Image credit: Future / Mike Moore)

The notification is directed towards ASOS’ Data Protection Officer. A DPO is responsible for a company’s data security strategy and compliance with key data protection legislation.

Snowflake is a well-known Software-as-a-Service (SaaS) that organizations use as a dedicated cloud environment. A Snowflake ‘instance’ in this sense refers to an organization’s account. Snowflake environments are used to store, process, and analyze data.

The Telegram channel linked in the notification seems to have been set up specifically for the breach , and is named the 'Xuanye gateway'.

Under UK law, ASOS has to disclose any data breaches to the Information Commissioner’s Office within three days, and notify those affected when the breach is classified as ‘high risk’.

According to ASOS, the online shopping site had 17 million customers across 150 countries. Many of these customers are located in the UK, where the company’s headquarters are also located. ASOS also has a strong customer base in the European market.

TechRadar Pro has contacted ASOS for comment, but has not yet received a response.

What should I do if I received the notification?

If you are on of the many ASOS customers who has received the notification, there are a few steps you can take to stay safe until more details are available:

  • Do not click links in any suspicious emails
  • Do not click links in any suspicious texts or messages

Other opportunistic cybercriminals could capitalize on the hysteria caused by the notification to trick you in to handing over your account details.

Be especially wary of emails telling you your account has been compromised, or asking you to reset your password.

Always double check the authenticity of the email address you receive any communications from to ensure it is a genuine company email.


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Benedict Collins
Senior Writer, Security

Benedict is a Senior Security Writer at TechRadar Pro, where he has specialized in covering the intersection of geopolitics, cyber-warfare, and business security.

Benedict provides detailed analysis on state-sponsored threat actors, APT groups, and the protection of critical national infrastructure, with his reporting bridging the gap between technical threat intelligence and B2B security strategy.

Benedict holds an MA (Distinction) in Security, Intelligence, and Diplomacy from the University of Buckingham Centre for Security and Intelligence Studies (BUCSIS), with his specialization providing him with a robust academic framework for deconstructing complex international conflicts and intelligence operations, and the ability to translate intricate security data into actionable insights.

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