Windows 8 sales are 'on par' with Windows 7 90 days in

The all-important first 90 days of Windows 8
The all-important first 90 days of Windows 8

Sales of Windows 8 may have struggled out of the gate, but 90 days since its October launch, Microsoft has indicated it's moving enough new operating system licenses to equal that of Windows 7.

"More than 60 million licenses sold is on par with the record setting pace we saw with Windows 7," said Microsoft Chief Marketing Officer and Chief Financial Officer Tami Reller in an official Windows blog interview.

That figure has been aided by a Windows 8 Pro upgrade discount for US$39.99, a deal that expired on February 1. The new price is US$199.99.

Microsoft has also given Windows XP holdouts a chance to upgrade, skipping over Windows Vista and Windows 7. This convenient policy continues.

A Windows into the future

Reller said in the interview that there's still more to do after Windows 8's three-month milestone, and users' demand for touch is something Microsoft and its partners will pursue.

"Together, we've made progress and the trajectory of touch devices continues to grow," she said about the importance of breaking down the boundaries between PCs and tablets.

"From tablets, to touch laptops, to all-in-one PCs, customer interest in new touch form factors is increasing."

Eating up Windows 8 apps

In addition to driving touch, Windows 8 users have been downloading a steady number of apps. Reller noted that the Windows Store reached the 100 million mark in the first 60 days.

While not everyone is making apps for the Windows Store, she said that the number of apps available has more than quadrupled since the launch of Windows 8.

Reller pointed out that the Windows Store allows app builders to use their own commerce engines and keep 100 percent of their in-app sale profits, a subtle jab at Apple's policy.

With Windows 8 engaging users with 45 billion unique live tile updates as of early last month, the new operating system is keeping pace with Windows 7.

However, it may take hardware, like the upcoming Microsoft Surface Pro or or a rumored Surface 2 tablet, to really give the operating system a jump start versus the previous OS.

Matt Swider
Latest in Pro
Google Cloud logo
Google to acquire cloud security platform Wiz in $32 billion deal
GIMP 3.0 interface from the website
Our favorite free photo editor finally got the update it deserves - and these are the top 5 features designers should know about
NordProtect logo
Standalone identity theft protection from Nord Security is now available
A man holds a smartphone iPhone screen showing various social media apps including YouTube, TikTok, Facebook, Threads, Instagram and X
Ofcom cracks down on UK tech firms, will issue sanctions for illegal content
A fish hook is lying across a computer keyboard, representing a phishing attack on a computer system
These fake GitHub "security alerts" could actually let hackers hijack your account
3d rendering of a submarine power cable on the seabed
Subsea internet cables can now ‘listen’ for sabotage using irregular pulses of light
Latest in News
an image of the Samsung Galaxy S24 Ultra
Finally! One UI 7 has a release date - here are the Samsung phones that’ll get it first
Google Cloud logo
Google to acquire cloud security platform Wiz in $32 billion deal
GIMP 3.0 interface from the website
Our favorite free photo editor finally got the update it deserves - and these are the top 5 features designers should know about
A still from a promo image for the second season of Severance showing the character Mark holding blue balloons in a hallway
Macrodata Refiners rejoice, Google has rewarded us with a virtual balloon party ahead of the Severance season 2 finale
FCC filing for the Nothing CMF Buds 2 Plus
Nothing’s next-gen CMF cheap earbuds slated to arrive within the month, but don’t expect hi-res audio support
John Loeffler holding the Ryzen 7 7800X3D
Great news! The best gaming CPU ever made is finally available for it's original MSRP again