The popular personal assistant app has been updated for US users to include a 'Listen in for TV show' button, which pulls in data about the programme the user is currently watching.
In a post on Google+ the company explained: "Just connect your Android device to the same network that your TV is on and tap 'Listen for a TV show' in Google Now. We will show you information, like where you've seen an actor in the cast before, or more information about the people mentioned in the show.
"So if you were watching Nik Wallenda cross the Grand Canyon this weekend, with Google Now, you could learn that the 'King of the Wire' in fact holds seven Guinness World Records, including highest bike ride on a high-wire."
Offers when you need them
The new version of the app also includes a Google Offers Card, which will appear whenever users are in the vicinity of cafes, restaurants or retailers where they have valid vouchers.
"Now you can get reminders for your saved offers when you're near the store - right when you need it. Google Now will pull up the offer so you can use it quickly and easily" the company said.
The updates are only for U.S. users at the moment and Google did not offer a hint about when the new version of the app would be available in other territories.
Via The Next Web
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A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.