Fuji launches 20x zoom compact

Fuji F800
Fuji's new compact boasts a 20x optical zoom lens, raw format capture and full HD video recording

Fujifilm has announced the F800EXR, a camera with a 16-million pixel sensor.

That sensor is a BSI (Back Side Illuminated) EXR-CMOS sensor, which, promises Fuji, gives it the best image quality possible.

Intelligent EXR Auto automatically selects the optimum shooting mode from 103 patterns, dependent on the demands of the scene being shot.

A Fujinon 20x optical zoom lens offers a 35mm equivalent of 25-500mm. It is also equipped with a digital zoom which can boost the camera's capability to 40x zoom.

According to Fuji, the Intelligent Digital Zoom offers "optimum image processing to counteract the image degradation that traditionally occurred when digital zooms were employed".

A speedy start up time of just 1.5 seconds is promised, while there's also a shot-to-shot time of just 0.8 seconds. AF speed is expected to be as little as 0.16 seconds (at the shortest focal distance).


Users of smartphones and tablets can receive images from the camera (via a free app), allowing images to be uploaded to social networks or emailed via the phone.

An app can also be downloaded to record the location of a photograph by sending it from a smartphone/tablet to be displayed on the camera screen.

Other features include a number of artistic Advanced Filters such as Toy Camera and Partial Colour, full HD video recording, raw format file capture, 360 degree motion panorama.

The Fujifilm FinePix F800EX price will be around £279 (approx. $430) and it will be available to buy from the end of September.

Amy Davies

Amy has been writing about cameras, photography and associated tech since 2009. Amy was once part of the photography testing team for Future Publishing working across TechRadar, Digital Camera, PhotoPlus, N Photo and Photography Week. For her photography, she has won awards and has been exhibited. She often partakes in unusual projects - including one intense year where she used a different camera every single day. Amy is currently the Features Editor at Amateur Photographer magazine, and in her increasingly little spare time works across a number of high-profile publications including Wired, Stuff, Digital Camera World, Expert Reviews, and just a little off-tangent, PetsRadar.