EE has given Brits the opportunity to experience the joys of 4G mobile speeds without signing up for a lengthy contract for the first time.
The new 30-day SIM-only contracts allow users to sign up month-to-month from just £23 with 500GB of data and unlimited texts and minutes.
For £28 a month its possible to sign up for 1GB of data, while £33 will give users a little more piece of mind with 3GB data.
The deals range all the way up to £63 a month, but for that EE is offering the luxury of 20GB a month, which'd be tough for the most avid video and music streaming enthusiasts to exhaust.
Getting 'em hooked
EE is offering the deals in the hope that users will try the no-strings approach and be so amazed with the difference over 3G that they'll sign up for a one or two year contract.
The company, which pioneered 4G in the UK, will also be mindful that competition from the likes of Vodafone, O2 and Three Mobile will arrive later this year, so will want punters to try its offering first
Will you be more likely to sample 4G under the contract-free terms? Let us know in the comments below.
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A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.