Microsoft is another one guilty of encouraging the selfie trend, having just announced the Lumia 735 and 730 Dual-SIM which puts all its focus on the front-facing camera.
Speaking at IFA 2014, Chris Weber, CVP, Mobile Devices Sales at Microsoft, made a point of the poor quality of Ellen DeGeneres's famous Oscar selfie - apparently the world deserves better.
The Lumia 730 and 735 put a 5MP camera on the front with a 24mm focal length, and come with a Lumia Selfie app, which does everything you'd expect. It'll also be available to download to other Lumia devices.
Both handsets also have a 720p 4.7-inch display, a 1.2GHz quad-core Snapdragon 400 processor, 1GB of RAM, and a 6.7MP rear camera.
The 730 will be available for 199 Euros while the LTE-enabled 735 will sell for 219 Euros.
- IFA 2014: all the latest