The creator of the new Firefox OS platform, Mozilla, has confirmed that it's not planning to produce its own hardware alongside its mobile software.
Li said if Mozilla started producing own-brand devices it would create unnecessary competition with ODMs, which could put them off developing for Firefox OS - and it's on a drive to recruit as many manufacturers as it can.
Samsung and HTC not in
Two noticeable absentees from the list are Samsung and HTC, which have decided to stick with Android and Windows Phone for the time being, although Li hasn't ruled out involvement from both in the future.
"Firefox OS is a new operating system. For vendors, the question of whether to adopt and when to adopt is based on considerations varying from one to another," he said.
"Some vendors will stick to Android and need not choose Firefox OS for the time being, others want to choose non-Android platforms but may not adopt Firefox OS."
It's still early days for the HTML 5-based Firefox OS and we're unlikely to see it make any great strides in the UK, US or Australia in the near future, but if it takes hold in the developing world it could become an overnight hit.
Get daily insight, inspiration and deals in your inbox
Get the hottest deals available in your inbox plus news, reviews, opinion, analysis and more from the TechRadar team.
John joined TechRadar over a decade ago as Staff Writer for Phones, and over the years has built up a vast knowledge of the tech industry. He's interviewed CEOs from some of the world's biggest tech firms, visited their HQs and has appeared on live TV and radio, including Sky News, BBC News, BBC World News, Al Jazeera, LBC and BBC Radio 4. Originally specializing in phones, tablets and wearables, John is now TechRadar's resident automotive expert, reviewing the latest and greatest EVs and PHEVs on the market. John also looks after the day-to-day running of the site.