iOS chief Scott Forstall lifts lid on secret iPhone 'Project Purple'

iOS chief Scott Forstall lifts lid on secret iPhone 'Project Purple'
First rule of Project Purple? You know the rest...

Apple software head Scott Forstall told employees they would have to 'give up weekends and evenings for a couple of years' when recruiting a team to build the iPhone.

Testifying in the Apple vs Samsung patent trial, Forstall revealed details of the secret Project Purple initiative, which would become the first iPhone handset.

'We hated our cellphones'

Forstall also how he and many others at Apple considered whether the company could apply the tech it was already working for the iPad could be applied to a phone. It turned out that it could.

He told the court: "I remember sitting with Steve and some others, and we all had cellphones and hated our cellphones."

He said that he often wondered: "Could we use the technology we'd been using with touch and use that same technology to build a phone, something that could fit in your pocket, but give it all the same power we were looking at giving the tablet?"

It was also revealed in court that Apple sectioned off and locked down an area of its Cupertino campus, which became known as 'the purple dorm' to the chosen few selected to work on the iPhone.

"We put up a sign that said 'fight club' - first rule of the Purple Project is you don't talk about Purple Project outside those doors," he said.

Via: Wired

A technology journalist, writer and videographer of many magazines and websites including T3, Gadget Magazine and TechRadar.com. He specializes in applications for smartphones, tablets and handheld devices, with bylines also at The Guardian, WIRED, Trusted Reviews and Wareable. Chris is also the podcast host for The Liverpool Way. As well as tech and football, Chris is a pop-punk fan and enjoys the art of wrasslin'.