Onkyo is a familiar name to hi-fi fans, so the news that the Japanese company is moving into heapdhones may well attract interest.
Citing the rocketing sales of smarpthones, Onkyo is looking to capture a slice of a very lucrative headphone market with its high-end offering.
It's starting out with four sets of headphones, two closed back on-ear - the ES-HF300 and ES-FC300 priced at £179/$290/$AU27 and £149/$242/$AU230 respectively when they arrrive in March, and two in-ear sets, the IE-HF300 (£129/$209/$AU199) and IE-FC300 (£99/$161/$AU153) set for April.
The on-ear sets fold down and feature 40mm titanium drivers, and as a nice touch, Onkyo's driver housing is shaped to resemble its volume control on its hi-fi products.
The ES-HF300 will come with a oxygen-free copper cable encased in clear elastomer and complete with gold plugs - which should at least remove any doubt about how much your cable is destroying your Speed Metal.
The ES-FC300 will come in three finishes - with red cable, white with white cable and violet with, wait for it, violet cable.
The in-ears have a 14.3mm dynamic transducer with the IE-HF300 packaged with the audiophile-grade 6N copper cable, while the IE-FC300 comes with red, violet, or white tangle-free elastomer cable.
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Patrick Goss is the ex-Editor in Chief of TechRadar. Patrick was a passionate and experienced journalist, and he has been lucky enough to work on some of the finest online properties on the planet, building audiences everywhere and establishing himself at the forefront of digital content. After a long stint as the boss at TechRadar, Patrick has now moved on to a role with Apple, where he is the Managing Editor for the App Store in the UK.