Asus finally unveiled its latest compact champion, the Asus Zenfone 10, on June 29, with the device vying for a spot on our list of the best small phones.
Its predecessor, the Asus Zenfone 9, was a competent handset that we felt suffered from an unreasonably high price, but the Asus Zenfone 10 looks to have rectified some of those shortcomings by offering top-end performance at a similar cost.
In this guide, we detail everything you need to know about the Asus Zenfone 10, from its price and availability to confirmed features and specs. We'll be publishing our review of the phone very soon, so stay tuned for our verdict.
Cut to the chase
- What is it? The latest model in the Zenfone line
- When it is out? June 29
- How much will it cost? £749.99 / €799 starting price
Asus Zenfone 10: launch date and price
Asus lifted the lid on the Asus Zenfone 10 on June 29, confirming that the phone was available to pre-order from that date through July 31.
It's now shipping in the UK, US and Europe, though we don't yet have an Australian release date.
The Zenfone 10 starts at $699 / £749.99 / €799, which is the same starting price as the Zenfone 9. We haven’t had confirmation of pricing in Australia just yet, but judging by that European starting price, we’re confident that Asus will stick with a figure around the AU$1,210 mark.
Asus Zenfone 10: features
Leading the charge on the features front is a Snapdragon 8 Gen 2 chipset – which is the same processor you’ll find inside many of the best Android phones, including the Samsung Galaxy S23 and Xiaomi 13 – and the Zenfone 10 pairs that superior power with more internal storage (up to 512GB) this time around.
The Zenfone 10 ships with up to 16GB LPDDR5X RAM, and battery life is up 13% over the Zenfone 9, despite the newer phone using the same 4,300mAh power pack. The Zenfone 10 boasts wireless charging capabilities, too, where the Zenfone 9 doesn't.
In terms of its design, the Zenfone 10 sticks with its predecessor’s 5.9-inch AMOLED display, and the device weighs a comparable 172g, making it one of the smallest and lightest flagships to hit the market in 2023. It’s worth noting that several rumors had hinted at a 6.3-inch display for the Zenfone 10, so it’s good to see that Asus has decided to roll the dice again on what is arguably the best feature of the Asus Zenfone 9.
The only real aesthetic differences between the Zenfone 10 and Zenfone 9 come in the form of re-shaped camera rings on the former, which, Asus says, have been adjusted to offer a “more distinct and discrete design” on the newer phone. There’s a new color option, too: Aurora Green.
There are still only two rear cameras on the Zenfone 10, one of which is the same Sony IMX766 50MP sensor as seen on last year's model. However, the Zenfone 9’s 12MP ultra-wide camera has been upgraded to a 13MP ultra-wide on the Zenfone 10, and the former’s 12MP selfie snapper is now a 32MP front-facing camera.
The Zenfone 10 also offers a new adaptive EIS function alongside Asus' usual HyperSteady mode, with AI Object Sense and HyperClarity – which ensures detail preservation at high magnification – among the other new photographic additions. Oh, and you’ll also now get an extra 2x magnification Portrait Mode.
