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LG’s upcoming G7 ThinQ could have a dedicated button for Google Assistant

LG's next flagship handset, the LG G7 ThinQ, could be getting a dedicated Google Assistant button, according to a new report from CNET

Set to be revealed in New York on May 2, 2018, the G7 ThinQ will reportedly include a physical button on the left side of the phone that will launch Google Assistant when pressed. 

Read more: LG G7 Fit

The featured button is very similar to what competitor Samsung has implemented on each of its flagship phones since last year's Galaxy S8, all of which sport a dedicated (and somewhat controversial) button for the company's own proprietary AI voice assistant, Bixby.

Better than Bixby?

Though it pioneered the dedicated voice assistant button, not everyone is a fan of Samsung's approach with Bixby, with stories explaining how to disable the Bixby key still being quite common over a year after its launch. 

If accurate, the LG G7 ThinQ will be the first product with a dedicated button for launching Google Assistant — we just hope LG also offers the ability to disable or remap the button, because nothing is more frustrating than the accidental launch of a voice assistant. 

The South Korean electronics giant appears to be doubling down hard on artificial intelligence this year — it's the the company's second 2018 handset to boast its AI-focused ThinQ branding after the LG V30S ThinQ.

Stephen Lambrechts

Stephen is a Senior Editor who primarily covers phones and entertainment for TechRadar in Australia, and has written professionally across the categories of tech, film, television and gaming for over a decade. He's obsessed with smartphones, televisions, and consuming all forms of media at the highest quality possible. He's also likely to talk a person’s ear off at the mere mention of Android, cats, sneakers or Italian horror cinema.