Smartwatch company Blocks Wearables made waves last year by promising the first modular wearable, and now its finally launched its Kickstarter.
So far there are 37 days to left to back the project but it's already surpassed its $250,000 (about £160,000, AU$350,000) goal. It didn't break any Pebble records, but there's obviously interest in the smartwatch.
What can it do?
The overarching message of Blocks is customization beyond the color of the straps and the watch face as Apple Watch and Android Wear have fervently touted.
With Blocks, the actual strap is made up of modules that you can swap out depending on your needs. GPS, heart rate monitor, extra battery life, NFC and more are just a few of the modules you can pick from. Basically if you're going camping, put in an extra battery. Going for a run? Swap in the GPS and pedometer, and so forth.
With the core, or the main watch body, you'll get phone notifications just like any other smartwatch, along with voice control, color touch screen, Bluetooth, Wi-fi and haptic feedback.
The watches are IP67 certified meaning they can withstand immersion up to 1m for a short period of time but Blocks is working towards an IP68 rating which will allow you to swim and shower with the smartwatch.
Expect the Blocks smartwatch to ship in May 2016.