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'Dramatic' growth in lens sales during 2011, says Jessops

Canon lens
Jessops says that it has seen a big increase in the number of lenses sold in the past year
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Photographic retailer says that it has 34% of the lens market share in the UK.

Speaking to TechRadar, Sean Emmett , Marketing and E-commerce manager for Jessops, said the retailer saw a dramatic growth in lens purchases last year, and now has over a third of the total market share in the UK.

Emmett also said that the company was noticing that lenses for compact system cameras were also on the rise.

Generally, he said, that while most CSC lenses were sold with the camera, after a certain length of time, additional lenses are starting to be purchased.

Turnaround

Jessops experienced a tough few years in recent times, but recently announced that sales had grown by 3% for the year ending January 2012.

During the same period, online sales grew by around 72%. Around a third of Jessops total sales are made online, although the majority of those sales were then collected in a physical store.

The company credits an extensive programme of training and store rebranding as the reason for the turnaround in fortune.

The growing trend for compact system camera lenses is particularly interesting. Now that the format is becoming more popular and has been in the market for some time, it will be interesting to see how accessory sales fare.

Amy has been writing about cameras, photography and associated tech since 2009. Amy was once part of the photography testing team for Future Publishing working across TechRadar, Digital Camera, PhotoPlus, N Photo and Photography Week. For her photography, she has won awards and has been exhibited. She often partakes in unusual projects - including one intense year where she used a different camera every single day. Amy is currently the Features Editor at Amateur Photographer magazine, and in her increasingly little spare time works across a number of high-profile publications including Wired, Stuff, Digital Camera World, Expert Reviews, and just a little off-tangent, PetsRadar.