All the rumors this year pointed to the same thing: Apple was making deals with sapphire component makers left and right, and with the benefits of the material it seemed like a given.
But the new iPhones feature sapphire only minimally - like on the rear camera's lens cover and their Touch ID sensors - and only the more expensive version of even the Apple Watch uses the material for its main display.
Now, it seems like sapphire might never make it onto iPhone screens, according to new analysis from DisplayMate.
Sapphire, so good
The narrative in the months leading up to the new iPhone announcements was that sapphire would be the perfect material for their displays, but now reports are focusing on sapphire's flaws.
It's expensive, for one thing, and despite its greater scratch resistance it's actually more prone to shattering. Sapphire is also more reflective than glass, making it less ideal in bright environments.
Apple may still have its eye on sapphire displays, but it's looking less and less likely these days than it was a few months ago.