Jobs says no to Blu-ray on Macs… again

Internet beats Blu-ray in Jobs' mind

Steve Jobs has once again spoken candidly about his disdain for Blu-ray, explaining to a MacRumors reader in an email that the hi-def discs will be "beaten by internet downloadable formats".

Jobs, who seems to be responding to all emails at the moment including ones that begin with 'Dear respected one', showed he still has a bone to pick with Blu-ray, by refusing to believe the format was worthy of inclusion in Apple's latest Mac Mini range.

In the email, he noted: "Bluray [sic] is looking more and more like one of the high end audio formats that appeared as the successor to the CD – like it will be beaten by Internet downloadable formats."

Okay, so it's not quite as vitriolic as his 'bag of hurt' rant, but it seems he is still not convinced by Blu-ray.

All about convenience

After the MacRumors' reader replied saying that this may be true for the long term but not medium term, Jobs came back with: "No, free, instant gratification and convenience (likely in that order) is what made the downloadable formats take off.

"And the downloadable movie business is rapidly moving to free (Hulu) or rentals (iTunes) so storing purchased movies or TV shows is not an issue.

"I think you may be wrong - we may see a fast broad move to streamed free and rental content at sufficient quality (at least 720p) to win almost everyone over."

Does Jobs know something we don't know? Has he really got an Blu-ray killer stuffed in his polo neck somewhere?

We're not convinced that iTunes rentals will kill off Blu-rays just yet.

Via MacRumors


Content Team Lead

Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.