Sky has no immediate plans for Netflix app on new NOW TV box

Own stats suggest that their customers are streaming fans

With Sky's new NOW TV box announcement came a statistic from the company that suggested that 40% of its users used Netflix - but don't think that makes it likely that an app for the streaming device is on the way.

TechRadar understands that Sky has no plans currently to please almost half of its audience by giving the new NOW TV box the Netflix app, or the 20% of users that are streaming from Amazon Prime.

You can understand the logic of not initially offering a (subsidised) box that allows users to stream rival services, but Sky has often confounded expectations in this area so hopes remained that the Roku-made box would begin to open up to more third-party apps from competitors.

NOW TV earned its stripes

NOW TV - earned its stripes

Sky's decision to make Sky Go and, to an extent the NOW TV service, largely platform agnostic has been a major factor in making the service an oft praised boon for the company.

But opening up its own TV box platform to Netflix and Amazon - streaming services that act as direct competitors - remains off the table for now.

It's a second blow in the day for British TV fans who like their content, with the news that BT will have exclusive rights to Fear The Walking Dead making it necessary to subscribe to four different platforms to watch the big hitting US shows when they premiere.

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Global Editor-in-Chief

Patrick (Twitter) is Global Editor-in-Chief for techradar, and has been with the site since its launch in 2008. He is a longstanding judge of the T3 Awards, been quoted or seen on everything from the The Sun to Sky News and is on the #CoolBrands Council. He started his career in football, making him one of approximately one journalists to have covered both a World Cup final and an iPhone launch.