Pay a visit to Steven Spielberg's favourite cinema this summer and it won't be the latest blockbuster that catches your eye. Walk through the foyer at the Bridge Theater in Los Angeles and you'll be awe-struck at the sight of wall-mounted displays throwing out images in glorious 3D – and you won't need to wear googly glasses to see them.
The professional displays are the work of Philips 3D Solutions, which is currently rolling them out worldwide, appearing in airports, shopping malls, casinos and, of course, cinemas. The best thing is that the technology Philips uses is fairly straightforward, promising great things for the TVs we're used to having at home.
The Philips WOWvx (the wow-effect, plus Visual eXperience) uses a series of tiny lenticular lenses mounted in front of a regular high definition display. If lenticular sounds familiar then that's because it is – Philips WOWVx uses a similar technique to the animated 3D postcards you can find at tourist traps the world over. And you don't need to wear silly glasses to view those either.
Of course, having a lenticular lens in itself isn't enough – you also have to create a stereoscopic image to give the illusion of depth. Philips has two different formats for content creation – a standard version called 2D-plus-Depth, plus and an extended version it dubs Declipse (as in the opposite of eclipse).
2D-plus-Depth does exactly what it says on the tin. It takes a 2D image and then adds depth to give you a 3D representation. If a normal display has pixel information as 'x' and 'y' co-ordinates, then 2D-plus-Depth adds 'z' to describe how deep the image portrayed by that pixel should be.
The exciting thing for all of us, and for Hollywood, production studios and broadcasters, is that 2D-plus-Depth is backwards-compatible. Any movie, TV programme or music video you've ever watched can now be presented in 3D, adding a new whole dimension – literally – to your viewing experience.
Games may drive 3D
Bjorn Teuwsen, marketing and communications manager at Philips 3D Solutions, says the depth information can be added in post-production using the company's own BlueBox video production suite, which creates the 2D-plus-Depth format, that you'll eventually see as a single 3D entity on a compatible display.
You can avoid this step, of course, by using a stereoscopic camera to automatically film the different angles you need. That's something broadcasters and film studios are doing increasingly. We can certainly look forward to seeing more 3D movies in cinema . You only have to look to forthcoming features like Toys Story 3 and Ice Age – Dawn Of The Dinosaurs, both of which are due in 2009.
Declipse takes our perception of depth one stage further. It effectively splits the picture up into separate background and foreground layers that enable you to add true depth to an image – Philips calls it the 'look around' view. And it can again be added to existing 2D material.
3D graphics and games
One of the obvious drawbacks when it comes to creating 3D images from 2D originals is one of occlusion, which is when one object is situated in front of another, obscuring your view of the whole scene. Bjorn Teuwsen cites the example of a girl standing in a field with a forest behind her.
Looking at the 2D image you obviously won't know what was behind the girl, making a 3D image difficult to create, so Declipse steps in, depicts the background layer, and creates the missing picture information using specially-created algorithms. It works in a stereoscopic image because you're not having to create all of the missing information – you're not showing a 360-degree view here.