LG is wasting no time getting a second smartwatch out into the world, if a teaser video it posted to YouTube today is any indication.
And unlike the square-faced LG G Watch, the R Watch (or LG G Watch R?) has a circular face - which is probably where the "R" comes from.
The circular smartwatch everyone already knows is the Motorola Moto 360, but the LG R Watch could have it beat in at least one important way.
A perfect circle
With fancy-looking graphics and some comically epic sound effects, LG's teaser video makes quite a kerfuffle about the new Android Wear smartwatch's perfectly round face.
This focus on "a perfect circle" may be a dig at the Moto 360, which has a "horizon line" along the bottom that interrupts its circular screen, although the watch face itself is still rounded.
The G Watch R teaser video appeared on LG's official YouTube channel, so it's definitely legit.
Now we'll just have to wait until IFA in September to find out what's really going on here - and what the name of LG's new smartwatch really is.