Twitter snaps up SnappyTV - wants to be the ultimate social TV service

Live video service bought out by Twitter

Not content with flooding your feed with Gifs, Twitter has also bought live video service SnappyTV - with the hope that it can make sharing video as seamless as writing 140 characters.

Twitter and television still isn't the perfect fit - spoilers, anyone? - but this hasn't stopped the social network from buying SnappyTV, a service that allows companies to quickly edit and share clips from live broadcasts.


SnappyTV already has deals in place with Fox and the rights to various sports events the world over, but now it is under Twitter's wing there will no doubt be many more broadcasters that want to get into the short-form video action.

Snapped up

Twitter mentions on its blog that it will use SnappyTV to push the fact that it is becoming the best companion service to live events and broadcast media.

So this is definitely a buyout that is more about bolstering its TV business than allowing users to edit quick videos of cats falling over - there's Vine for that.

There's no word on whether Twitter will keep the sharing options that are available through SnappyTV. At the moment, you can upload videos to both YouTube and Facebook.

Given that Twitter is in direct competition with both - this will take users away from YouTube and Facebook is also battling to make TV social - we wouldn't be surprised if this service becomes a Twitter-only thing.

ABOUT THE AUTHOR

Content Team Lead

Marc (Twitter, Google+) is the content team lead for Future Technology, where he is in charge of a 14-strong team of journalists who write many of the wonderful stories that end up on TechRadar, T3.com and T3 magazine. Prior to this he was deputy editor of TechRadar, had a 10-month stint editing a weekly iPad magazine, written film reviews for a whole host of publications and has been an integral part of many magazines that are no longer with us.