Stone: Ads on Twitter will be 'a while'

But commercial accounts are on their way

Twitter will not find itself deluged by adverts for this year at least, with co-founder Biz Stone insisting that the micro-blogging phenomenon will stay free of marketing messages for 'a while'.

Stone, speaking at the 140: Twitter Conference, talked extensively about how the company is planning on turning its massive audience share into profit, with the focus on features and not advertising at the present time.

"Any kind of approach toward advertising is going to be awhile ... We're not thinking about that just yet," said Stone said, who was ebullient about the company's current financial status.

Premium features

However, the oft-mentioned premium features that will be supplied for commercial account holders will be arriving soon.

"We wanted to show people that we're here to stay and here we are making money," Stone said.

Of course, the analytical tools that are likely to constitute the lion's share of these premium features will no doubt prove to be controversial should company's leverage the information they receive into targeted marketing.

Via Reuters


Global Editor-in-Chief

Patrick (Twitter) is Global Editor-in-Chief for techradar, and has been with the site since its launch in 2008. He is a longstanding judge of the T3 Awards, been quoted or seen on everything from the The Sun to Sky News and is on the #CoolBrands Council. He started his career in football, making him one of approximately one journalists to have covered both a World Cup final and an iPhone launch.