Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
How to play Game Boy games on your iPhone with new iOS emulators
By David Nield published
Apple is now allowing emulators on the iOS App Store – here's how to get started with one of the best emulators for Game Boy, GBA and Nintendo.
More details of the AI upgrades heading to iOS 18 have leaked
By David Nield published
We've got a few more details about what's likely to be coming with Apple's software updates for 2024.
5 things to consider when buying an iPhone
By James Rogerson published
There are lots of things to think about when deciding which iPhone to buy.
iPhone 16 Pro: latest news, rumors and everything we know so far
By Axel Metz published
Updated Here's everything we've heard so far about Apple's rumored iPhone 16 Pro device, from its release date to its features.
New report hints at the new iPads set to be unveiled by Apple on May 7
By David Nield published
Bloomberg's Mark Gurman gives us a full rundown of the hardware that's being unveiled on Tuesday.
Siri forgot how to tell the time on the HomePod – and that shows how much it needs an AI upgrade
By Roland Moore-Colyer published
Siri’s HomePod-based time-telling woes are a clear sign it needs an AI upgrade.
Tim Cook explains why Apple’s generative AI could be the best on smartphones – and he might have a point
By Alex Blake published
Tim Cook believes Apple’s upcoming artificial intelligence has an ‘advantage’ that its AI rivals can’t match.
A key Apple Watch health feature just got a landmark stamp of approval
By David Nield published
Regulators in the US say the atrial fibrillation history feature can be used to assess other devices.
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