Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
The Apple AirPods are down to their super-cheap Black Friday price at Best Buy
By Jennifer Allen published
The Apple AirPods 2 aren't the newest earbuds but they're still great for Apple owners – and they're now on sale at a great price.
New iPad prices explained: how much do Apple's new Air and Pro models cost?
By Axel Metz published
We've outlined the prices of Apple's new iPads, and compared them to the prices of their respective predecessors.
A maxed-out iPad Pro 13-inch (2024) costs more than a base MacBook Pro – and that's a dilemma
By Alex Blake published
Unsurprisingly, Apple’s M4 iPad Pro costs a pretty penny if you max it out with every optional extra.
The best tablet 2024
By Philip Berne last updated
Updated The best tablets come from Apple, Samsung, and OnePlus, and each has strengths that make it a better tablet for your needs.
iPad Air 13-inch (2024): You no longer need to go Pro
By Jacob Krol published
Not yet ratedWith the iPad Air (2024), Apple adds all new size. Here's our first impressions of the 11-inch and 13-inch iPad Air with M2.
iPad Pro 13-inch (2024): The impossibly thin king of iPads – and maybe all tablets
By Lance Ulanoff published
Not yet ratedThe iPad Pro 13 is big, thin, and has the M4, a chip no other Apple product can match right now.
The 5 subtle AI announcements Apple made at its big iPad 2024 launch event
By Mark Wilson published
Beneath the glitzy product announcements at Apple's 2024 iPad event, there was some uncharacteristic AI chatter.
Apple's new Final Cut Pro apps turn the iPad into an impressive live multicam studio
By Cesar Cadenas published
Users can watch feeds from four different iPhones although each mobile device will need the new Final Cut Camera app.
Apple iPad Pro M4 event Live blog as it happened: OLED, Air, Pencil and more
By Philip Berne last updated
Our live blog of Apple's 'Let Loose' event, tracking news as it happened on the biggest day for the iPad since it launched.
The new Magic Keyboard for the freshly debuted iPad Pro will power up your iPad experience with style and function
By Kristina Terech published
Apple unveils sleek iPads, M4 chip, and upgraded accessories including a redesigned Magic Keyboard for enhanced functionality at May 7 “Let Loose” event.
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